{"product_id":"july-4-special","title":"JULY 4 SPECIAL - ANY BOOK FOR $20 (MULTI-SELECTION AVAILABLE)!","description":"\u003ch1 style=\"text-align: center;\"\u003e\u003cspan style=\"color: rgb(0, 0, 0);\"\u003e\u003cem\u003e\u003cstrong\u003eJuly 4 Special!\u003c\/strong\u003e\u003c\/em\u003e\u003c\/span\u003e\u003c\/h1\u003e\n\u003ch2 style=\"text-align: center;\"\u003e\u003cspan style=\"color: rgb(255, 42, 0);\"\u003e\u003cem\u003e\u003cspan style=\"text-decoration: underline;\"\u003e\u003cstrong\u003eANY\u003c\/strong\u003e\u003c\/span\u003e\u003cstrong\u003e GUY EVANS BOOK FOR JUST $20 (OR THE EQUIVALENT IN YOUR LOCAL CURRENCY)!\u003c\/strong\u003e\u003c\/em\u003e\u003c\/span\u003e\u003c\/h2\u003e\n\u003ch2 style=\"text-align: center;\"\u003e\u003cspan style=\"color: rgb(255, 42, 0);\"\u003e\u003cem\u003e\u003cstrong\u003eSHIPS WORLDWIDE!\u003c\/strong\u003e\u003c\/em\u003e\u003c\/span\u003e\u003c\/h2\u003e\n\u003ch2 style=\"text-align: center;\"\u003e\u003cspan style=\"color: rgb(255, 42, 0);\"\u003e\u003cem\u003e\u003cstrong\u003eGET THE BOOK YOU'RE MISSING...WHILE SUPPLIES LAST! \u003c\/strong\u003e\u003c\/em\u003e\u003c\/span\u003e\u003c\/h2\u003e\n\u003ch1 style=\"text-align: center;\"\u003e\n\u003cspan style=\"text-decoration: underline;\"\u003e\u003cspan style=\"color: rgb(0, 0, 0); text-decoration: underline;\"\u003e\u003cem\u003e\u003cstrong\u003eP.S. You can select multiple books! Also - are you looking for signed copies? Expanded editions? Use the contact form at the top of the page and ask for more info! \u003c\/strong\u003e\u003c\/em\u003e\u003c\/span\u003e\u003c\/span\u003e\u003cspan\u003e\u003c\/span\u003e\n\u003c\/h1\u003e\n\u003cdiv class=\"product__description rte quick-add-hidden\"\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cem\u003eNITRO\u003c\/em\u003e Synopsis\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eIn April 1999,\u003cspan\u003e \u003c\/span\u003e\u003cem\u003eEntertainment Weekly\u003c\/em\u003e\u003cspan\u003e \u003c\/span\u003easked its readers what many in America were suddenly wondering to themselves: how did\u003cspan\u003e \u003c\/span\u003e\u003cem\u003ewrestling\u003cspan\u003e \u003c\/span\u003e\u003c\/em\u003eget so big?\u003cstrong\u003e\u003cbr\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eAs a consequence of the heated ratings competition between World Championship Wrestling (WCW) and the World Wrestling Federation (WWF), the spectacle had taken over Monday nights on prime-time cable television. But in a departure from the family-friendly programming produced by the last industry boom - the 1980s wave, which made household names of Hulk Hogan, 'Rowdy' Roddy Piper and Andre the Giant - the new era of wrestling combined stunning athleticism with a raunchy sex appeal, engrossing story lines and novel production techniques that reflected a changing society and its shifting values.\u003c\/p\u003e\n\u003cp\u003eOnce again, wrestling was a ubiquitous phenomenon - only this time, it seemed as though the fad would never end. With both WCW and WWF expanding into other forms of entertainment - movies, video games, and the like - the potential for growth appeared to be limitless.\u003c\/p\u003e\n\u003cp\u003eBut with uncertainty surrounding its corporate future, and increasingly uninspired programming eroding its audience, WCW stood on the verge of collapse. Three years into a five-year plan devised by its charismatic leader - a former Blue Ribbon Foods salesman named Eric Bischoff - the company whose unexpected ascension had initiated the entire boom was operating on borrowed time.\u003c\/p\u003e\n\u003cp\u003eFor by the end of the five-year plan, WCW ceased to exist.\u003c\/p\u003e\n\u003cp\u003eBut\u003cspan\u003e \u003c\/span\u003e\u003cem\u003eNitro\u003cspan\u003e \u003c\/span\u003e\u003c\/em\u003eis a story about much more than WCW and the last great wrestling boom. It is a story of an era, a time in which the media and cultural landscape precipitated - and later supported - pro wrestling's mainstream popularity. It is a story of how a company made in the image of an intuitively brilliant risk-taker betrayed its original promise. It is a story of how a handful of men, each struggling with their own limitations, facilitated a public obsession that changed television forever.\u003c\/p\u003e\n\u003cp\u003eAnd so, with the inside knowledge of a journalist, the perspective of a historian, and the passion of a fan, author Guy Evans provides a fresh look at an unfortunate inevitability - the downfall of World Championship Wrestling. Bolstered by exclusive interviews with over 120 former TBS and WCW employees,\u003cspan\u003e \u003c\/span\u003e\u003cem\u003eNitro\u003cspan\u003e \u003c\/span\u003e\u003c\/em\u003eis the definitive picture of the last wrestling boom.\u003c\/p\u003e\n\u003cp\u003eFeaturing exclusive interviews with:\u003c\/p\u003e\n\u003cp\u003eEric Bischoff, fmr. President of World Championship Wrestling;\u003cbr\u003eHarvey Schiller, fmr. President of Turner Sports;\u003cbr\u003eJamie Kellner, fmr. CEO of Turner Broadcasting System;\u003cbr\u003eBill Burke, fmr. President of TBS network;\u003cbr\u003eJoe Uva, fmr. President of Turner Entertainment Sales and Marketing; Scot Safon, fmr. SVP of Marketing for TNT network;\u003cbr\u003eKevin Nash, WWE Hall of Famer and 5-time WCW world champion; Diamond Dallas Page, WWE Hall of Famer and 3-time WCW world champion;\u003cbr\u003eVince Russo, fmr. WCW writer;\u003cbr\u003eMarcus 'Buff' Bagwell, fmr. WCW superstar and 5-time world tag team champion;\u003cbr\u003eKevin Sullivan, fmr. WCW superstar and head booker;\u003cbr\u003eNeal Pruitt, fmr. WCW Feature Producer and voice of the nWo;\u003cbr\u003eAlan Sharp, fmr. WCW Director of Public Relations;\u003cbr\u003eMike Weber, fmr. WCW Director of Marketing;\u003cbr\u003eJerry Jarrett, legendary wrestling promoter and booker...\u003c\/p\u003e\n\u003cp\u003eAnd many, many,\u003cspan\u003e \u003c\/span\u003e\u003cem\u003emany\u003c\/em\u003e\u003cspan\u003e \u003c\/span\u003emore!\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cp\u003e\u003cem\u003e\u003cstrong\u003eBEYOND NITRO \u003c\/strong\u003e\u003c\/em\u003e\u003cstrong\u003eSynopsis\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003e\u003cstrong\u003eBestselling author Guy Evans ('NITRO') returns with a monumental 680-page volume on World Championship Wrestling, bringing to light scores of revelatory insights in the process. Informed by over 100 new interviews, hundreds of internal company documents, confidential corporate materials, and never-before-seen financial records, BEYOND NITRO goes to places that no pro wrestling book has!\u003c\/strong\u003e\u003c\/em\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003eBEYOND NITRO\u003c\/em\u003e is divided into three parts, as outlined below:\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003ePart 1: Untold Stories\u003c\/em\u003e – a series of engrossing personal profiles of people with a unique connection to WCW;\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003ePart 2: Where The Big Boys Played\u003c\/em\u003e – an examination of various aspects of the WCW story which often escape introspection, such as the byzantine nature of its corporate accounting system, the company’s historical Southern lineage, and the impact of its pioneering production team;\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003ePart 3: A Wrestling Odyssey\u003c\/em\u003e – a look at some of the changes which occurred in the wrestling business post-WCW, including a noticeable change to the mainstream wrestling style, the proliferation of what is sometimes called ‘the wrestling bubble’, and the phenomena of WCW experiencing a ‘second life’ through the waves of ‘90s nostalgia.\u003c\/p\u003e\n\u003cp\u003eTo supplement this rather weighty structure – and to break up the presentation more generally – six ‘interlude’ chapters are included of various lengths, ranging from incredibly detailed (e.g., ‘Spiked!’) to relatively direct in scope (e.g., ‘Don’t Touch That Dial’). In all cases, these ‘interludes’ relate to a theme (or set of themes) explored in the preceding chapter. In the process, the book is able to delve into some thrilling uncharted waters, relative to the world of late ‘90s WWF - and even TNA during the 2010s.\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003eBEYOND NITRO\u003c\/em\u003e features exclusive interviews and comments from:\u003c\/p\u003e\n\u003cp\u003eEric Bischoff, fmr. WCW President;\u003cbr\u003eStuart Snyder, fmr. WWF President \u0026amp; COO;\u003cbr\u003eKeith Mitchell, legendary fmr. WCCW, WCW, TNA and AEW producer;\u003cbr\u003eKevin Sullivan, fmr. WCW head booker and wrestler;\u003cbr\u003eJerry Jarrett, legendary wrestling promoter and booker;\u003cbr\u003eKevin Kay, fmr. President of Spike Television;\u003cbr\u003eDavid Schwarz, fmr. Senior Vice President of Communications at Spike TV;\u003cbr\u003eScott Fishman, Executive in Charge of Production at Spike TV;\u003cbr\u003eEric Fleischer, fmr. Sr. Director of Consumer Insights, WWE;\u003cbr\u003eChristine Lawrence, fmr. Senior Director of Media Insights and Analytics, WWE;\u003cbr\u003eMichael Capretta, fmr. VP of Global Research and Insights, Warner Bros. Discovery;\u003cbr\u003eDavid Sahadi, fmr. Creative Director, WWE;\u003cbr\u003eSami Callihan, fmr. Impact World Champion;\u003cbr\u003eLash LeRoux, fmr. WCW wrestler;\u003cbr\u003eScott Hudson, fmr. WCW announcer;\u003cbr\u003eNeal Pruitt, fmr. WCW feature producer and 'voice of the nWo';\u003cbr\u003eDick Cheatham, fmr. group controller for TBS;\u003cbr\u003eJenni Sloan, designer of the nWo logo...\u003c\/p\u003e\n\u003cp\u003eAnd many, many, many more!\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003e\u003cstrong\u003eInformed by the same attention to facts, research, analysis, drama and detail which made NITRO a bestseller, Beyond NITRO is finally here.\u003c\/strong\u003e\u003c\/em\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003e\u003cstrong\u003eIt's a simply sensational sequel!\u003c\/strong\u003e\u003c\/em\u003e\u003cstrong\u003e\u003cu\u003e\u003c\/u\u003e\u003c\/strong\u003e\u003c\/p\u003e","brand":"GuyEvansBooks.com","offers":[{"title":"NITRO: The Incredible Rise and Inevitable Collapse of Ted Turner's WCW","offer_id":49360559735021,"sku":null,"price":16.0,"currency_code":"GBP","in_stock":true},{"title":"BEYOND NITRO: Untold Stories from the WCW era","offer_id":49360559767789,"sku":null,"price":16.0,"currency_code":"GBP","in_stock":true},{"title":"SITTING RINGSIDE VOLUME 1: WCW (with David Penzer)","offer_id":49360559800557,"sku":null,"price":16.0,"currency_code":"GBP","in_stock":true},{"title":"SITTING RINGSIDE VOLUME 2: The XWF, TNA and Life After Wrestling (with David Penzer)","offer_id":49360559833325,"sku":null,"price":16.0,"currency_code":"GBP","in_stock":true},{"title":"Grateful (Eric Bischoff Autobiography)","offer_id":49360559866093,"sku":null,"price":16.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0651\/0247\/9597\/files\/BeyondNitrotest4scaledtoleft.jpg?v=1783111606","url":"https:\/\/guyevansbooks.com\/en-gb\/products\/july-4-special","provider":"GuyEvansBooks","version":"1.0","type":"link"}